Helping brands break measurement silos in Media Measurement

Naavics, leading CPG analytics company, brings clarity to endless Media Measurement tools in the market and guides clients in making best optimization decisions.

Whether it’s understanding incrementality, A/B testing, leveraging MMM or managing Retail Media spend.

We simplify the noise and provide a framework for decision making.

What do we offer

A streamlined point of view of the current digital landscape, given the privacy constraints, and how are brands adapting measurement to address Media performance, incrementality and optimization.

Holistic Measurement Strategy

Understanding your KPIs is the first, critical step. Tying the Martech to the data assets and understanding the 360 view of these tools is a challenge. Whether the goal is to optimize, or test a new Audience, or align KPIs, we guide a Top down approach for measuring your media performance effectively and which tools fit those goals.

MMM Operations

Naavics is the only CPG analytics company that specializes in delivering MMM cycle FASTER.. We re-engineer the process to help you work better with your vendor, agencies and internal stakeholders to and align MMM cycle to your media planning cycle. So your annual and quarterly media plans have the MMM results, when your teams need them.

Partner Evaluation Scorecard

We have worked closely with most Marketing Mix and Attribution partners and understand their capabilities and product fit. If you are considering a new partnership, or would like to understand the cost of reconsidering an existing one, let’s chat.

Media Reporting and Visualization

Most Data Science teams struggle to find the best integration for combining different data sources like Meta, DV360, DCM for reporting regularly. Our team architects the best ELT/ETL frameworks that work for your stakeholders needs and design efficient dashboards that work in the long run.

Solutions

Our clients

Providing Consulting Services in the area of CPG Analytics, Digital Analytics, Measurement and Reporting for teams to help agencies with better work flow and delivery across clients across a range of industries like Financial Services, Retail, CPG, B2B etc.

Specializes In Media And Marketing Analytics Consulting And Support. Measurement Strategy, Marketing Mix Operations At Scale, Data Science Analytics And Reporting Support.